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Wing, Google's Drone Delivery Company, First to Get FAA Approval

Alphabet offshoot is the first drone company approved as an airline by the FAA, clearing the path for drone commerce.

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Wing has received Federal Aviation Administration (FAA) clearance and the same certification that smaller airlines receive, enabling the drone company to now offer regular deliveries of consumer items in Virginia. Google’s achievement comes ahead of expected drone delivery service by Amazon, and is a huge step forward for drone commerce. It opens the doors to Google providing direct delivery service to customers.


“It’s an exciting moment for us to have earned the FAA’s approval to actually run a business with our technology. ”
— James Ryan Burgess, CEO at Wing, in an interview

While drone regulations today do not allow flights over urban areas and crowds for safety, the FAA approval now allows Wing to delivery consumer goods in two areas in Virginia, with permission to expand to other regions. Wing has secured drone delivery approval in Finland and Canberra, Australia as well. Wing is the first company that meets FAA requirements for traditional charter airlines and smaller air cargo aircraft.

A Wing delivery drone sits on a charging pad in Blacksburg, Virginia. Photo credit: AP

A Wing delivery drone sits on a charging pad in Blacksburg, Virginia. Photo credit: AP

To achieve the certification, Wing had to create a lot of documentation for processes, safety and training similar to an air carrier. To receive permission, a company has to be owned by American citizens for safety under requirements by the Department of Transportation. The application took several months and has deterred other drone companies due to its extensive, rigorous requirements. However, Wing’s application should make other drone company approval easier. Deliveries are expected to start in a few months. Currently, images and videos used for navigation are not archived and given concerns about noise and privacy from prior testing.

Current drone operation requirements issued in 2016 limit deliveries beyond the eyesight of a ground operator. Automated flights over longer distances are prohibited as well as accepting payment. To charge for services and to operate over a longer range, Wing had to become a full air carrier.

The local community has been excited about the new venture.

“Our community is very excited to be the birthplace of drone delivery in the United States.”
— Craig Meadows, Montgomery County Administrator

While Amazon’s Prime Air would speed up deliveries for its Prime members nationwide, Wing will sell products from local merchants mostly and is currently looking for local partners in Virginia. Currently, Wing has done research at Virginia Tech and is offering deliveries in the Blacksburg and Christiansburg areas of Virginia. The company has also done extensive testing in Australia, where it will be offering deliveries in the Canberra region.

The Wing drone is a hybrid between a helicopter and plane. It can lift off vertically and fly horizontally at a high speed. The drone carries packages underneath and lowers them to people with a tether, while hovering in the air at a safe distance.

Drone technology has rapidly advanced in recent years. Drone technology is faster, cleaner and costs less to transport items. Kyxz Mendiola, an inventor from the Philippines, modified drone technology to launch his own flying car prototype.

“To me, this is like the Wright Brothers. Now it is happening in a place where I was born and raised and where my family has lived for 200 years.”
— Chris Tuck, a member of the Montgomery County Board of Supervisors

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tags: wing, drone, delivery, Google, Alphabet, FAA Approval, flight, Amazon, residential delivery, commercial delivery
categories: Industry Insight
Tuesday 04.23.19
Posted by Elf
 

Apple Music Offers 50 Million Songs on American Airlines

Apple Music subscribers can benefit from access to over 50 million songs, playlists and music videos on domestic American Airline flights equipped with Viasat satellite WiFI without Wi-Fi purchase.

Image via Apple

Image via Apple

“Our guests want to make the most of their time when flying us. That’s why we’re investing in faster Wi-Fi, a variety of entertainment options, and why we’re so excited to introduce Apple Music to more of our customers. Providing customers with more ways to stay connected throughout each flight is one way to show we value their business and the time they spend with us.”
— Janelle Anderson, VP Global Marketing, American Airlines

American Airlines is the first commercial airline to offer exclusive access to Apple Music through complimentary inflight Wi-Fi. To connect, just open the complimentary inflight Wi-Fi and open Apple Music. Listen to your library, the Beats 1 Global Livestream or curated playlists. Sit back, relax and enjoy your flight. applemusic.com/americanairlines

Image via Apple

Image via Apple

““For most travelers, having music to listen to on the plane is just as important as anything they pack in their suitcases. With the addition of Apple Music on American flights, we are excited that customers can now enjoy their music in even more places. Subscribers can stream all their favorite songs and artists in the air, and continue to listen to their personal library offline, giving them everything they need to truly sit back, relax and enjoy their flight.”
— Oliver Schusser, VP, Apple Music

Apple Music subscribers can enjoy exclusive content access such as in-depth artist interviews and live music via Beats 1 global airstream. Apple continues to grow Apple Music with new acquisitions such as Platoon in London. Customers who do not have Apple Music subscriptions, can sign up during the flight and receive free access for three months. Apple Music is now available on iPhone, iPad, Apple Watch, Mac, Apple TV, PC, Android, CarPlay, HomePod, Sonos and Amazon Echo.  


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tags: Apple News, Apple Music, American Airlines, WiFI, Beats1 Radio, Viasat satellite WiFi, airline, music, flight
categories: Apple News
Wednesday 02.06.19
Posted by Elf
 

Skye, our new flying game for Xbox

We're happy to be working on Skye, our new flying game for Xbox. Coming in 2019!

Skye game.jpg
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tags: Skye, flight, flight simulator, flight game, Xbox, Microsoft, Elf agency, Elf, design, innovation, game, electronics
categories: Elf News & Case Studies
Thursday 09.28.17
Posted by Elf
 

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