Electric is going mainstream at home, sooner than expected according to analysis by Bloomberg.
© Bloomberg. Table and data compiled by Bloomberg.
Earth Day
Image by NASA.
It’s Earth Day — a day to celebrate our beautiful planet and to review what progress has been made and to plan new initiatives.
At Elf, in prior years, we committed to carbon neutral effects by buying carbon credits for our office spaces and what we consume. This is not enough. Our goal is to be 100 percent carbon neutral and to generate enough renewable energy to power all our activities.
This year, we have a three-pronged approach that we are implementing that we will be doing consecutively every year forward.
PROTECT
Support the organizations we know are doing excellent work and are accountable and transparent in their endeavors, starting with environmental stewardship and conservation of natural resources.
Develop in-depth recycling methods and systems for the federal and state governments (in process) for more widespread adoption of recycling naturally in local areas to protect clean, abundant water supplies. This includes mitigating and helping remove all discarded plastic from the oceans, soils, and air.
CREATE
Design zero emission, beautifully crafted airplanes and related parts and infrastructure all powered by renewable energy.
Design efficient, better ways to harness renewable energy at scale and with speed.
GENERATE
Generate enough renewable energy to power all our activities and contribute to the grid. We are also working on larger renewable energy solutions and are inspired by the works of ETH Zurich and CalTech.
We also continue to educate consumers through our blog and work with universities to reduce dependence on fossil fuels as part of their energy usage and investment portfolios and endowments.
Nasdaq Launches First of Its Kind Carbon Removal Indexes
Tracking the Price of Removing Carbon Dioxide CO2 from the Atmosphere Using Carbon Removal Certificates (CORCs)
Today Nasdaq (Nasdaq: NDAQ) launched new carbon removal indexes, the first of their kind to track the price of removing carbon dioxide CO2 from the atmosphere, using Carbon Removal Certificates (CORCs) issued by Puro.earth.
Adding these indexes supports the need for transparency, evaluates methods for carbon removal, standardizes processes, and spurs investment. The new indexes are effective as of March 24, 2022.
Puro.earth is a pioneer in the B2B marketplace for carbon removal. Its primary index is the CORC Carbon Removal Price Index (CORCX), which evaluates the cost of sequestering one ton of CO2 using supported carbon removal methods approved by Puro Standard. Nasdaq acquired a majority stake in Puro.earth in 2021.
Additional indexes include the CORC Biochar Price Index (CORCCHAR) for carbon removal in biochar and CORC Bio-based Construction Materials Price Index (CORCWOOD), which evaluates bio construction materials like wood.
“The indexes will create a price benchmark to help our clients better understand the true cost of neutralizing their emissions. They will also serve to stimulate the growth of the carbon removal ecosystems by supporting the business case for new carbon removal projects and help potential investors make better informed decisions.”
It is voluntary to use carbon removal methods. Through these new indexes, Nasdaq and Puro.earth offer transparent tracking of these methods and encourage the creation of new financial products tied to climate. They provide corporate buyers with viable ways to fulfill their goals of net zero emissions.
Investing in carbon-neutral and fossil-free funds has accelerated in popularity in the last year. Stripe has also offered ways for companies to scale emerging carbon removal technologies through their system.