It’s Earth Day — a day to celebrate our beautiful planet and to review what progress has been made and to plan new initiatives.

At Elf, in prior years, we committed to carbon neutral effects by buying carbon credits for our office spaces and what we consume. This is not enough. Our goal is to be 100 percent carbon neutral and to generate enough renewable energy to power all our activities.

This year, we have a three-pronged approach that we are implementing that we will be doing consecutively every year forward.

PROTECT

Support the organizations we know are doing excellent work and are accountable and transparent in their endeavors, starting with environmental stewardship and conservation of natural resources.

Develop in-depth recycling methods and systems for the federal and state governments (in process) for more widespread adoption of recycling naturally in local areas to protect clean, abundant water supplies. This includes mitigating and helping remove all discarded plastic from the oceans, soils, and air.

CREATE

Design zero emission, beautifully crafted airplanes and related parts and infrastructure all powered by renewable energy.

Design efficient, better ways to harness renewable energy at scale and with speed.

GENERATE

Generate enough renewable energy to power all our activities and contribute to the grid. We are also working on larger renewable energy solutions and are inspired by the works of ETH Zurich and CalTech.

We also continue to educate consumers through our blog and work with universities to reduce dependence on fossil fuels as part of their energy usage and investment portfolios and endowments.