Apple sent out invites to journalists and media outlets about its upcoming March 25th event to be held in the Steve Jobs Theater.

Apple’s invitation included a video titled “It’s Showtime” - a tagline it used back in September 2006 when the company first debuted Apple TV. The invite did not offer details about the event’s topics, though the company is expected to reveal subscription services for Apple News, a new streaming video option and possibly, a gaming service as well. Last week, the Cupertino tech giant cleared the deck of any product speculation by announcing a slew of product upgrades for its iPad Air, 5th generation iPad mini, new iMac and iMac Pro models.

While Apple did not reveal details in its invite, the invitation had an animation with a film leader countdown similar to video. The unconfirmed video subscription service is expected to launch later in the year. Apple already has a wide range of original TV shows and movies in development.

Apple’s March 25th event will live stream at 10 a.m. Pacific time on Apple’s website.

Last year, Apple held a March event focused on education with a few hardware releases such as an updated iPad.