With 10 million downloads on launch day Nov 12th, Disney+ offers a sweeping challenge to its primary competitor, Netflix
Image via Disney
Disney+ Ties into the Company’s Rich History of Storytelling, its Theme Parks, Live Entertainment and More
Disney stands apart from other streaming services in offering theme parks and live entertainment for consumers directly that tie into its new video streaming service, Disney+. Guests who visit Walt Disney World Resort in Florida can enjoy live shows and entertainment from DJ dance parties to kid parties, costumes, photo ops, themed food and beverage, and unique merchandising for original shows such as The Mandalorian at Keystone Clothiers, Star Wars Launch Bay and Tatooine Traders at Disney’s Hollywood Studios. New guests and existing fans of Disney can also sign up for Disney+ at any of its theme parks or stores. www.disneyplus.com
“Disney Plus is the future of our company.”
Disney also offers new videos sharing the company’s history of original storytelling and its founder, Walt Disney’s vision.
“There’s no real secret about our approach. We keep moving forward.”
Ad-Free and Affordable with 10 Million Downloads on Launch Day
Unlike the video streaming platforms Hulu and ESPN+, both of which Disney has a stake in, Disney+ is completely ad-free. Back in April of this year, Disney CEO Bob Iger shared more specifics about Disney+, the company’s new online video streaming service at the end of the investor call.
Disney+ is not the company’s first streaming platform as the company already successfully launched ESPN+, the sports-centric video streaming service earlier this year in April, built on technology developed by BAMTech, an arm of the Major League Baseball Advanced Media www.mlb.com that develops direct-to-consumer streaming technology.
Hot on the heels of Apple TV+ launch on November 1st and premiering at $7/month on November 12th of this year, Disney+ secured over ten million downloads on launch day — an unparalleled feat for any online video streaming service and outperforming analyst expectations by over two million, according to The Wall Street Journal. Disney+ offers a seven-day free trial before payment commences. The service is a discount compared to Netflix’s lowest tier that starts at $9/month.
After demand exceeded expectations, Disney+ suffered some launch problems such as slowed streaming and users being pushed out of the app for several hours — something that did not go unnoticed by rivals in the increasingly competitive online video streaming direct to consumer space. Nonetheless, this is expected to be remedied and managed well as the company’s new service continues to expand to households worldwide. HBO Max from AT&T and Peacock from Comcast also debuted soon after Disney+, showing how eager companies are to offer consumers direct entertainment online. Despite its technical glitches and its entry into an increasingly crowded space of entertainment options, Disney+ stands apart because of its large content library of original content, existing popularity, global reach and scale. To put it in perspective, HBO Now took three years to reach 5 million subscribers — something Disney+ achieved in half a day on launch.
Verizon has also offered a full year of free Disney+ service to all subscribers on its unlimited plan. Ronan Dunne, CEO of Verizon Consumer Group, reported that Verizon has approximately 100 million total wireless subscribers, of which half — 50 million — are on unlimited plans, according to Variety.
Impressive Lineup of Content: Exclusive Home of Disney Favorites, New Movies and Shows, Marvel, Pixar, Star Wars and National Geographic
Image via Disney
With almost 500 movies and 7,500 original shows, Disney+ comes in strong with a massive content library that includes both new and old Disney favorites previously not available on streaming networks, new movies and original shows in development and the full catalog of original content from its acquisitions of Pixar, Marvel, Star Wars and National Geographic.
While the entire catalog of each entertainment brand in the Disney portfolio is not available immediately as some still have existing contracts with Netflix that will expire in three years, Disney+ does include popular favorites like the entire first two Star Wars trilogies and the newer movies “Force Awakens” and “Rogue One” as well as Marvel’s “Captain Marvel” and “Avengers: Endgame.” Also with its acquisition of Fox, Disney now is the sole distributor of “The Simpsons” series.
Disney+ Worldwide Rollout In Stages
Disney+ will roll out worldwide in stages, as revealed during its investor call over the next two years.
Image via Disney
Currently, Disney+ is available in the United States, Canada and the Netherlands. Disney+ will launch in Western Europe on March 31st. This includes the United Kingdom, France, Germany, Italy, Spain and other areas. The service is slated to roll out in Eastern Europe and Latin America starting in October 2020 and in Asia Pacific in progressive stages over the next two years.
The Mandalorian: A New Era for Star Wars
Image via Disney
Disney+ offers an original spin-off from the Star Wars franchise with “The Mandalorian,” written and produced by Jon Favreau, known for “Ironman” and “The Lion King.” Each episode has a different director. “The Mandalorian” is a story about a lone gunfighter in a lawless galaxy. It also introduces a baby Yoda character, who has already stolen hearts all over the Internet, propelling searches for baby Yoda toys right before Christmas. Baby Yoda not only appeals to fans of the adult Yoda created by Daniel Oz in the original Star War series, but has enthralled new audiences in a charming way that only Yoda can.
Image via Disney
How to Stream Disney+
Disney offers many ways to stream its new popular video service via smartphones, tablets, computers, connected TVs and also streaming media. The company has agreements in place with numerous tech companies such as Apple, Google and Microsoft as well as TV and streaming media service companies such as Sony and Roku. Disney also has recently expanded Disney+ to Amazon, Samsung and LG. Thus you can watch Disney+ using any of these methods below:
Roku's boxes, sticks and TVs
Apple TV, iPhone and iPad
Smartphones and TVs running on Android operating systems and Chromecast streamers
Xbox One
PlayStation 4
Amazon Fire TV devices
Samsung smart TVs
LG smart TVs
Product Features
Disney + offers features such as:
streaming 4K Ultra HD content in Dolby Vision, HDR10 and Dolby Atmos immersive audio
simultaneous streaming to 4 devices
creation of 7 user profiles for 1 account with over 200 avatars available
unlimited mobile downloads for offline viewing for up to 10 mobile devices
English, Spanish, French and Dutch at launch with audio support and subtitles
support for closed captioning, descriptive audio and navigation assistance for subscribers with disabilities
Every week, we’ll feature an in-depth review of one Disney+ original show, allowing for at least five to five episodes to be live first, before we offer any perspective on it. Enjoy! In the meantime, go ahead and sign up for Disney+ at www.disneyplus.com and try it out for the first week. Share your feedback or ideas you want to share about this post at hello@elf.agency.